In 2020, houses spent an average of 25 days on the market, but this number fluctuated depending on location.
Often, the home isn't the reason it stays on the market for so long, instead, it's due to marketing. Properly presenting your home can help you close a deal and get yourself or a client into their new place without issues. Real estate photography can help you sell a piece of property, but it doesn't always give homebuyers a good perspective.
A great way to change things up is with drone aerial photography services. Read below to discover how you can incorporate real estate drone videos into your routine!
1. Show a Vast Yard
One of the most common uses of a real estate drone video is to show a large yard.
Drones are a great way to capture the beauty when listing a home with a lot of acreage or impressive landscaping. You can show potential homebuyers the yard their children can grow up in or entertain guests with. Zooming away from the house will help them get a better idea of how large the yard is so they can start making plans.
Over 50% of buyers have recently purchased a home online. Virtual tours of the yard can reduce your time on the market and close a sale. Since there is a housing shortage in highly populated areas, this trick will help your listings stand out from the rest.
2. Display Unique Views
Whether you're selling a home, empty property, or commercial space, the surrounding area matters.
When people are looking to buy a home, they want to get a feel of the area and know they won't be looking in their neighbor's house. Make sure you use a drone to highlight large spaces between homes. You can also use them to show potential buyers how far they will be from the water or mountains.
Showing the neighborhood and street can also elevate your listings and help people connect with the area. The more perspective you can provide each client, the easier it'll be for them to imagine a life in the area. Give potential buyers a chance to envision themselves in the home and ensure things are clutter-free.
Nearby views for commercial property are essential since they can impact a brand's image. If you're selling commercial properties, use a drone to capture the surrounding businesses and homes. If the property isn't a newer development, the views can still increase its value.
Drone footage of the views will help buyers compare the property against surrounding homes and businesses. Keep this in mind if you're trying to sell a place in a less desirable area.
3. Showcase the Community
If you're looking for better ways to use drone videography services, you should expand your horizons.
Drones provide an excellent opportunity to showcase the community. Many buyers are looking for homes in an area where to raise their children and make friends. Showing the community in a video tour will give them a better idea about the local amenities and community features.
Main streets, shops, and cafes are perfect to include in community drone videos. You should also highlight the houses, surrounding neighborhoods, and parks.
Hommati understands that drones play a powerful role in real estate photography. Take a look at the benefits of using drones before you create your first drone video tour. Watching samples will prevent you from making rookie mistakes that consume more time than necessary.
Changing the perspective can be challenging if you don't have control over your drone. Since these devices can be so expensive, you don't want to commit to a project you're not ready for. Only offer community perspectives if your drone has the capabilities and you know how to manipulate it.
4. Emphasize Architecture
If you're selling property with unique architecture, drone videography services can capture it.
Different heights and angles change the perspective and help homebuyers appreciate the architecture. Highlighting the outdoor features of the home can help you display its character and find the right buyer.
Roof gardens, living walls, and sky windows can quickly be shown with a drown. Many of these features get overlooked if buyers can't pause a video or get the right angle. Depending on the buyer, they may be considering the architecture more than the surroundings.
Displaying architecture with drone videography also comes useful with commercial properties. Historical features, archways, and building layouts help increase the odds of making a sale. Often, commercial listings come with few images and an in-person tour is necessary, but drones eliminate this need.
5. Tell a Story
Drone videos are an asset in the real estate industry because they can tell a story.
Photos are worth a thousand words, but videos provide perspective. The direction of the drone and the images it focuses on will help guide buyers throughout the viewing process. Drones give agents and owners a chance to control the narrative and let others see the potential in the land.
Many people tell a story with drones by displaying a tight-knit community, gardening area, and place for the children to play. Depending on the real estate, you can customize a story and show people the details they could easily overlook in person.
An increasing number of homes are being bought by people who only view the home through video. This pattern has increased since the pandemic, and it doesn't seem to be going anywhere. Use your video as a chance to make an impression and help people connect with the property.
Creating story-driven videos with a drone can help agents on various levels. Not only can they sell a home faster, but they can also use content for social media. Since buyers can tell when a video is done on a phone, you need to use a drone for the most professional footage.
6. Expose the Finer Details
If you've got home listings that aren't budging, you might want to reassess your marketing.
Drone footage can help people get a different view of the same property and help highlight the details. Our team can help you navigate the drone process so that no detail gets overlooked.
Often, small details encourage buyers to commit to a home. Cookie-cutter homes have flooded the market so if there are any unique characteristics, you don't want them hidden.
Keep in mind that if you're using a drone to capture the details, some issues may become more prominent. Water damage, scuffs, and cracked wood are visible when you take these videos. Don't be surprised if you find an area that doesn't look as appealing, especially above and below eye level.
Sell Property Quickly with Real Estate Drone Videos
Traditional photos aren't adequate for every home, sometimes a drone is necessary to capture a piece of property.
Real estate drone videos are becoming more popular and make searching for a home simpler. They give a chance for agents and sellers to showcase their places in the best light, without having to worry about weird angles. With drone technology, you can display the best parts of residential and commercial spaces with minimal effort.
If you're looking for the latest home listings and selling advice, check out our services to discover how Hommati can help!