The journey from securing a property listing to getting cut a check at the closing table is beyond thrilling. And you're ready to make this happen even more in 2023.
The reality is, though, that higher home prices coupled with increasing inflation in 2022 have posed challenges for buyers and, in turn, homeowners who are trying to make sales. Fortunately, augmented reality can have a major positive impact on your home listing.
How exactly can augmented reality help you as a real estate agent? Here's a rundown of everything you need to know about how this cutting-edge technology can boost property sales for you in the coming months.
Let's dig in!
Augmented Reality Boosts Interaction with Clients
One of the biggest benefits of augmented reality is that it can help you to sell properties more easily.
Augmented reality incorporates these three features:
- A mixture of physical and digital worlds
- Real-time interactions
- An accurate three-dimensional identification of real and virtual objects
In the real estate world, this means buyers can view your property from various angles. They can also look at the property in sections or different layouts using high-end augmented reality glasses or smart screens.
A buyer can get a better understanding of the home's dimensions with augmented reality as well. This may help them to determine if your home best suits their husband, wife, kids, dogs, and even in-laws.
For instance, perhaps a buyer wants to purchase a 1,000-square-foot home you have listed. They then decide to look at the home in three dimensions with the help of augmented reality.
After looking at the house virtually, they may change their mind about the property, as it feels too small. As a result, they may opt to purchase a 2,000-square-foot house you have for sale instead.
Thanks to augmented reality, potential buyers can essentially interact with your for-sale home and get a better picture of how it'd feel to reside there. And they can do this all in one place. Being able to visualize the home in this immersive way might make them more apt to do business with you.
Attract Attention at a Trade Show
Another reason augmented reality can boost online property sales is that you can use it to draw attention to your business and listings at a real estate trade show or exhibition.
If you plan to take part in trade shows, you'll need your kiosk or stand to be extraordinary to draw interest. Augmented reality technology is flashy, innovative, and unusual enough to make this happen. And as a result, you may draw more clients.
By showing your current home listings through the lens of augmented reality, you may spark interest and questions. You could even incorporate a quest game into your presentation to make your booth even more engaging and interactive.
For example, you could ask participants to search for certain items in a home you're selling. While they are playing the game, you can speak with them about the home's features. Then, before they leave, you can ask them for their contact information and follow up with them about the property or even other properties you have for sale.
Augmented Reality Is Convenient for Clients
Yet another reason to use augmented reality in real estate is that it makes home shopping more convenient for your clients.
For example, maybe a potential buyer is tied up with work and can't get to your property in person. With augmented reality, you can allow them to explore your property for sale from their home or office.
This technology eliminates the need for buyers to carve out travel time in their busy schedules. It also means they no longer have to fight terrible traffic to visit your property only to discover that it's not what they had imagined.
Also, let's say possible buyers are located in another country, state, or city. They can "visit" your property from any location around the world and visualize their futures there with the help of augmented reality.
You may pique the interest of a far-away buyer who otherwise wouldn't be interested in purchasing properties they couldn't view in person.
Augmented Reality Is Great for Creative Advertising
Another benefit of augmented reality is that it can be handy for creating great content.
As an example, you can use this state-of-the-art technology to develop creative advertising and infomercials.
You can also use it to generate posts on social media. You can give your social media viewers a unique property viewing experience with the help of three-dimensional images, sound effects, and graphics.
Using augmented reality on social media is particularly wise because research shows that people spend more than two hours a day on messaging platforms and social media on average.
By introducing your properties in augmented reality on Facebook, for example, you may increase your property listing posts' shares and likes. This may, in turn, lead to more property sales.
Augmented Reality Enables Easy Property Staging Virtually
With augmented reality, you can also attract more potential buyers by engaging in virtual property staging.
It can be difficult to envision how a house would look after being furnished. Also, would the house look better with more furniture or less furniture? And what is the best way to design the house to make it suit the client's taste?
Through augmented reality, you can provide prospective buyers with a digital model of what your for-sale home would look like if the interior were finished to their liking.
For example, you could integrate realistic-looking household items, decor, and furniture into the virtual home. The best part? Both you and your sellers can stage your home in this way without having to spend a dime.
In the end, your potential buyers can more easily see your property as their dream home with augmented reality.
Augmented Reality Will Save You Money and Time
Augmented reality will also save you time and money in other ways long term.
When you invest in augmented reality, you may be able to minimize the physical trips you take to show your properties. That's because more prospective buyers may feel comfortable with simply viewing the properties online.
This will save you on your travel costs. It will also save you travel time. Sellers additionally save time when you use augmented reality because they might not have to prepare for as many physical home showings.
Buyers save time, too.
As we mentioned earlier, they don't have to set aside time to come and visit your property in person. However, on top of this, they can pull up your listing in a handful of seconds.
For them, this beats waiting for you to return their call for additional information about the property. It also means you're less likely to lose a sale just because you weren't available to answer their call or show them the property according to their schedule.
Augmented Reality Will Give You a Competitive Advantage
Finally, given that augmented reality is trendy, using this technology will help you to stay ahead of the competition.
Even in a smaller market, your listing may face intense competition. Augmented reality can make your listing stand out both locally and nationally by providing an immersive experience.
An augmented reality experience may also feel more personal than a traditional photo or video does. This helps you to build emotional connections with your possible buyers. These connections can help you to seal the deal time and time again.
In addition, augmented reality technology may come with data analytics. With this feature, you can see how many people are interested in a property you're marketing. You can also track in real-time who is sharing the property with others or making a purchase.
This can help you to better keep tabs on your customers' preferences and activities. Then, you can respond accordingly to increase your property sales.
How We Can Help You to Boost Your Property Sales
Augmented reality can drastically impact your online property listing by fostering more engagement with potential buyers. It can also boost your sales by making it more convenient for prospective buyers to check out your listings.
At Hommati, we offer access to the latest online property listings but also include dynamic content, like augmented reality, to increase sales. Our other content includes 3D tours, virtual reality tours, virtual staging, and aerial videos.
Get in touch with us for more information about our services and start the process of listing your property today!