According to a recent National Association of Realtors survey, 87% of homebuyers begin their property search online. Real estate agents like yourself must continuously find creative and engaging ways to stand out in the competitive digital landscape.
Put yourself in the potential homebuyers' perspective for a minute. Envision them endlessly scrolling through countless listings. How can you enhance your listing so that they can envision themselves in the home?
Real estate aesthetic is the name of the game. Through various tips and tricks, your listings will begin to pop off the screen.
Interested to know what they are? In this guide, we'll take your listings to new levels. Keep reading to get started.
Professional Photography and Videography
When showcasing a property, hiring a professional photographer is one of the first steps you'll want to take. High-quality photographs of the home can be used to highlight specific features to get the buzz going in your online listings.
A professional photographer will know the right angles and take advantage of the use of natural lighting to create ambiance.
Your marketing materials will take on a whole new feel and potential buyers will take notice at first glance.
You can take things a step further with videography too.
This allows you to showcase properties dynamically and engagingly as you bring each room to life. Add a personal touch by including interviews with current homeowners or residents.
Another approach is to produce time-lapse videos that showcase the property's exterior and surroundings throughout different times of the day, highlighting the changing ambiance and natural beauty.
Virtual Tours
Buyers can't always make it to a property to see it in person. For this reason, you'll want to embrace technology with virtual tours.
These interactive 3D allow potential buyers to watch through the property from the comfort of their home. Why not give them the convenience they're craving?
This will provide a realistic sense of the space, layout, and flow.
Staging
Curate the property's real estate aesthetic by staging each room with pleasing furniture, accessories, and décor. The goal is to have potential buyers see the home as their own.
Some things you'll want to do include removing any personal items, sticking to neutrals, and decluttering.
Virtual Staging
An alternative approach to traditional staging is virtual staging. This is where you digitally add furniture, décor, and images to empty rooms. You can even offer different design options so that potential buyers can match their style.
This will save you the expense of actual items with traditional staging yet have the same outcome and effect.
Landscaping and Curb Appeal
First impressions matter, so the exterior counts just as much as the home interior design. To set the stage for what awaits inside, invest in landscaping. This will enhance curb appeal both online and in person.
You want to create an inviting entryway. To do so consider seasonal touches like potted plants and flowers. Make sure that the walkway is properly lit as well.
Have the porch swept and remove any unsightly objects like cobwebs.
Lifestyle Imagery
Don't feel like you need to stick to just the property itself to appeal to potential buyers. Lifestyle imagery can work on a deeper level.
Highlight nearby attractions, such as parks, shopping centers, and cultural landmarks, to showcase the lifestyle benefits of living in the area.
Storytelling
Many people will be interested in a home's history and architecture. The best way to weave this information with the property itself is through storytelling. Include stories about the neighborhood, community, and lifestyle that living in the property offers.
Lighting and Twilight Photography
Level up your photography with professional lighting techniques. This will be especially effective during the twilight hours. It can add a touch of magic to property images.
Utilize Social Media
To attract potential buyers, be sure to utilize the power of social media. Platforms like Instagram can be used to share visually appealing content.
For example, you can have photos of the property and include a link to the listing itself. This allows you to connect to a broader audience too.
Collaborate With Influencers
To kick your social media approach up a notch, we encourage you to collaborate with influencers. Hire someone local or remote with a substantial following. They'll cast a wider net via visually appealing posts and stories.
Aerial Photography and Videography
Take things to the sky with aerial photography and videography. This will allow potential buyers to see things from a birds-eye view of their home and surrounding amenities. They'll get a feel of what the neighborhood is like and you'll be able to showcase standout features like swimming pools, gardens, or landscapes.
Drones are especially handy for large estates and scenic landscapes.
Interactive Floor Plans
Interactive floor plans allow potential buyers to visualize the property's layout and spatial arrangement. These floor plans can be integrated into virtual tours or used independently to provide a clear understanding of the property's dimensions and flow.
Custom Websites
For your premium listings, consider creating custom websites. This will provide a seamless user experience with optimized visuals and relevant information.
360-Degree Photos
Potential buyers want to see every inch of the property. One way to do this is by incorporating 360-degree photos. These photos offer an interactive and immersive approach that will enhance an understanding and appreciation of the space.
Use Augmented Reality
Home interior design is largely up to the buyers. Augmented reality (AR) technology allows potential buyers to place furniture into rooms via a computer, smartphone, or tablet. They can now easily visualize if and how their belongings will fit into the space.
This again helps them envision the property as their future home.
Highlight Sustainable Features
In a world increasingly conscious of sustainability, showcase any eco-friendly or energy-efficient features that the property possesses. Emphasizing green aspects can appeal to environmentally-conscious buyers and align with their values.
Testimonials and Reviews
You'll also want to share any testimonials and positive reviews from previous clients who were impressed by your real estate aesthetic presentation. This will also highlight your successful outcomes.
Keep in mind, potential buyers often rely on others' experiences to validate their decision-making process.
Monitor and Analyze Data
Keep track of your real estate aesthetic strategies too. Use and analyze data from website visits, social media engagements, and lead generation to determine how you're performing. This will help you understand which techniques resonate most with your audience.
You can then tweak your approach and make data-driven decisions going forward.
You can even harness the power of artificial intelligence (AI) to analyze buyer behavior and preferences when it comes to home interior design ideas. For example, you can tailor the content potential buyers see to make the experience more relevant and engaging.
Incorporate Immersive Soundscapes
Why not kick up your virtual tours and videos with immersive soundscapes? Sound is an excellent way to evoke emotions and further immerse potential buyers into the property.
Collaborative Online Viewing
Enable potential buyers to virtually view properties together in real-time. This can be done through interactive platforms that allow multiple users to explore the property simultaneously and discuss features and impressions.
Holographic Displays
You can also utilize holographic displays at physical locations or events. Think of it as a way to showcase properties in a unique and attention-grabbing manner.
Collaborate With Interior Designers
Don't feel like you need to come up with all of the home interior design ideas yourself. Partnering with an interior designer can provide valuable insights and expert recommendations. This will surely enhance the real estate aesthetic appeal.
Artistic Renderings
As a real estate agent, it helps to think outside the box from time to time. For instance, have you ever thought to commission artistic renderings of a property? This can offer a fresh perspective to potential buyers that you put on social media or your website.
Refer to This Real Estate Aesthetic Guide
Once you implement our advice, your exterior and interior designs for a home will have never looked better. Explore these creative ways to showcase real estate aesthetic properties. Remember, you want to stand out in the competitive market and make a lasting impression on potential buyers.
Use your innovation and imagination to capture the attention and hearts of homebuyers. This will ultimately lead to successful sales.
For many more insights into the real estate business, you'll want to stay up to date right here on our blog at Hommati. Good luck!