There are more than 1.56 million real estate agents in the United States. If you're a real estate agent, you have to think of ways you can get ahead of your competitors. What can you do that will make your services stand out?

Real estate marketing is a good place to start. Once you come up with a good real estate marketing strategy, you can accomplish anything. But where should you start?

What are the most important factors to consider when pursuing real estate marketing? What should you avoid? Keep reading and learn more about how it works below.

Create a Marketing Plan and a List of Goals

You won't get very far without a marketing plan. Before you start doing real estate videos, 3D tours, or anything else to make yourself stand out, start with the basics.

There are countless ways to market yourself as a real estate agent. 

Many new agents don't know where to start. They are more likely to make mistakes because they don't know the basics of marketing.

But you can avoid the most common mistakes with a few simple tips. 

Start thinking about what you want to accomplish with your marketing plan. Think about what kind of goals you want to accomplish within a certain period. Some agents want to gain a certain number of new clients by the end of the year. 

This is a great goal if you want to make yourself better known. Other agents might have the goal of making a certain amount of money for the year. Once you have your goals written down, think about how you're going to achieve those goals. 

Many agents have a clear idea of what they would like to achieve, but they have no idea how to achieve them. This is why you should be more familiar with the different ways of marketing your services. The simplest way to market yourself is to create content.

The Details

Many real estate agents like to write blogs about residential and commercial properties. This brings more traffic to them and gives them a better chance of getting new clients. Others may prefer to make videos online.

These videos may showcase certain properties and their pros and cons. Others may make videos regarding tips for buying properties and so on. Advertising is another option you can consider when creating a marketing plan. 

Some people are wary of advertising because it costs money. But a good ad strategy will make you more money than what you spend on it. It is also important to have patience when creating a real estate plan. 

If you rush through the process, your plan will be full of holes. But if you take your time, you can go over every last detail and make sure that everything is on track. This is important for a new real estate agent. 

You want to give yourself a good foundation from which you can build. Once you have that, you can go on to accomplish more complex goals. 

Consider Real Estate Content Marketing

Real estate content marketing is a great way to make your presence known in the community. The problem is that every other real estate agent is doing the same thing. So, how can you make your content stand out?

You'll need to start with a good website. Make sure your website looks as sleek and professional as possible. People won't want to stick around if they see your website doesn't look all that great.

They will instead go to a competitor's site that looks more professional and will stick with them. Avoid designing your website yourself. While you might have some good ideas for your website, it is best to let a professional do the heavy lifting. This ensures that the product will look modern and professional.

Once your website is set up, you can start crafting content. Your content should always be high-quality and full of information.

This is how you can get the Google algorithm to rank your content higher. The higher your content ranks on Google, the easier people can find it. 

Suppose your content lands on Google's first page. The first page is the one that gets the most traffic. This ensures that your content will get the most views.

But it's another story if your content lands on Google's 20th page. No one will see it there. Few people bother to click on Google's second page. This is why you have to do everything you can to make your content rank as high as possible.

Using the right keywords is a good way to accomplish this.

Improving Your Rank

Think about what kind of keywords are most important for the content you're trying to create. Keywords are the foundation of search engine optimization (SEO). No website or business can succeed without high-quality SEO.

A very popular keyword is "cheap real estate." If you type this into Google, millions of results will show up. The most popular will be on Google's first page. These listings have the most optimized features, so they get the best spots for that keyword. 

Using very popular keywords may not be in your best interest as a new agent. This is because they are too competitive. Focusing your content around a popular keyword means that your content has to compete with millions of other websites. 

Your content will get swallowed up by websites that are larger and more established than yours. This wouldn't do much to help you achieve your real estate marketing goals. 

This is why you should focus on more niche keywords. Niche keywords have fewer results but are still very powerful. Instead of millions of results, they may have a few hundred thousand. 

This makes it easier for you to rank better since there is less competition. Targeting several niche keywords is a great idea. This casts a larger net and makes it more likely that you will rank well for one of those keywords. 

Make sure that your content is good, too. Google can tell if your content lacks useful information. It will rank you lower as a result. 

Using internal links is another good idea. This involves adding links between different pieces of content. This shows Google that all your content is connected. 

Consider Paid Marketing Strategies

Paid marketing strategies are great for attracting large groups of people to your website. Paid marketing also produces very fast results. Regular SEO is very effective, but it takes a long time. 

You might not see any substantial results for several months. But paid marketing works within a few weeks to a month. This is because paid marketing does a great job of putting your content where everyone can see it. 

There are many different forms of paid advertising. Video advertising is a very popular option. You can make a small video and use it to advertise your services. 

This video may show up before other videos, it may show up on other websites, and so on. There are also simpler ads such as banner ads, pop-up ads, and so on. These ads often show up on a variety of websites and other locations. 

This ensures that they are in plain sight and easy for everyone to see.

What to Know

There are also targeted ads. These ads only get shown to people who already have an interest in the services you provide. 

If someone is looking for a real estate agent, your ad might show up when they're browsing another website. Targeted ads are famous for being very effective. The more people see your ads, the better. 

This is because you will be more likely to get clicks on those ads. When a person clicks on your ad, this means that they are already interested in what you have to offer. They may not pursue your services right away, but they already have you in the back of their minds. 

If they need real estate services in the future, they will be more likely to go to you. They are also more likely to tell their friends and family about your services. This is a great way to achieve your real estate marketing goals. 

All About Real Estate Marketing

Real estate marketing is important if you want to compete with other real estate agents. It can be hard to get the hang of it at first as a new real estate agent, but it will soon be second nature to you. Content marketing and paid strategies are important. 

Having a plan is essential, too. Are you ready to become a more successful agent? Check out our services and see how we can help.